Journey Mapping

A journey map is created to map out all the touchpoints a user will have with the product or service throughout their experience. This includes advertising, online interactions, and in-person interactions. I created a journey map for an imaginary user, going through the process of purchasing tickets for and attending a New York Mets baseball game. Through each stage of the process, there are possible obstacles the user may run into and it is the job of the UX designer to minimize these issues. There are also a series of emotions that may be provoked by the various stages in the process and they are also noted on the journey map. My journey map begins the moment our imaginary user decides he wants to attend a baseball game and only concludes when attendance at the game is completed. I considered all possible issues like complications with purchasing tickets or traffic in the crowded city, and how these problems could be improved on.