The first part of this assignment was to craft a social media framework for the given brand and present that as if I was pitching to the company itself. I briefly covered the brand’s current mission, its competitors, and the state of its social media platforms. I also covered what the public is saying about the brand and how the company-owned social media accounts interact with users. I mentioned what I thought could be improved on and what seemed to be already successful.

The next step was to craft a social media calendar for two weeks of possible posts for the brand. This consisted of influencer partnerships, new content announcements, and user-generated content. For each post, I included the desired theme and target audience as well as the platforms it would be shared on.

The final part of this project was to create a pitch campaign for the brand. This section covers exactly what my plan is for revamping the social media including content type, influencer partnerships, budget, goals, and KPIs.